When the managing director of a Hertfordshire telecoms company was looking to build a ‘nest egg' for the future, he turned to his communications provider, daisy.

Michael Lurie, of Independent Telephony Solutions, has taken advantage of Maximiser, an attractive proposition which gives business partners the chance to sell their future commission stream to daisy for a guaranteed payment.

Lurie entered the telecoms industry purely by chance almost 10 years ago, after spending four decades working in retail.

He was introduced to the communications market by Telefficiency and then Telco Global and after working for five years corporate decided he was ready to go it alone.

Five years ago, Lurie set up Independent Telephony Solutions, with a focus on providing high quality and cost effective telephony solutions to business customers across the UK.

During an internet search for a potential partner, who he felt he could work with, Lurie found daisy, a leading communications provider based in Lancashire.

He said: “I felt that daisy fit the bill for me. It was a young, progressive company and employed the sort of people I wanted to work with.

“I did look at other options, yes, but daisy remained, and still remains, my number one service provider.”

daisy’s Maximiser deal came to light 18 months ago during a conversation with Lurie’s then account manager, Chris Burney.

Lurie said: “He told me that I would be entitled to an attractive buy-out after a fixed period and an even greater pay-out if I demonstrated a commitment to driving new business during the term of the contract.”

The Maximiser deal is subject to a legally binding contract between the business partner and daisy, and can be taken over a 12, 18 or 24 month period.

Mark Hickey, daisy’s director of sales, said: “This legal agreement ensures clarity both upfront and throughout the contract and acts as an incentive for the business partner to drive value by growing the base of their customers.

“We are flexible in our approach, of course, as we recognise the needs of every business partner are different, but the agreement offers peace of mind by removing the risk of your business becoming devalued by external market forces out of your control.”

Lurie took time to consider the Maximiser option, working closely with his daisy account manager, who helped put the plan together by listening to his client’s needs.

By the time he attended a Maximiser presentation held by daisy some five months later, Lurie’s mind was already made up and negotiations between him and daisy had begun.

Lurie said: “I felt that this option suited me particularly well as it fit well into my life plan and provided for personal investment.”

He signed the first deal in September 2006, initially for a 12 month period, but when September 2007 came around Lurie decided he wanted to continue growing his business further and extended his Maximiser contract until April 1st this year. The deal was signed off on June 7th.

He said: “The Maximiser deal gave me that extra incentive to hit all the targets which myself and daisy had agreed together.

“Once the contract was agreed and signed, it remained very much my focus, but didn’t interfere with the day-to-day operations of my business, so it really was a win-win choice for me.”

Having exercised his Maximiser, Lurie will continue to work with daisy and build a new base.

By securing his investment income, Lurie can relax in the knowledge that his future is secure, but his businesses successes over the past four years have only inspired him to continue doing what he does best.

He said: “I am certainly not ready for retirement yet. I will continue to work with daisy in order to maximise my current status and continue to run my business as I have always done.

“My efforts will be concentrated on daisy’s cash4installs and cash for transfers offers and I will be working as hard today as I have ever done.”

He added: “Despite its phenomenal growth over the past few years, daisy continues to have what can only be described as a family atmosphere, providing its customers the TLC they are looking for.

“This is what makes it stand apart from its competitors and a company I will always choose as my number one for my customer’s communications.”