daisy launches most competitive broadband product
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daisy has taken on the giants of the telecoms world with the most cost effective business broadband product to hit the business community.
Launching the "Optimum Business Broadband" range to customers and business partners, Matthew Riley, CEO of the Lancashire-based communications provider, said business users no longer had to compromise on price, quality or customer service in order to receive a business quality solution.
He said: "We are proud to say that we are offering the most competitive solution of its kind in the business arena, beating even our biggest competitor, BT, on price, and confirming our stance as a 100% customer-focused provider of communications."
The Optimum product makes use of Next Generation Networking, which many of daisy's competitors don't yet have access to, providing business contention ratios and fast internet access, all of which make it an attractive and affordable proposition for small businesses.
"In what is becoming an increasingly competitive broadband market, coupled with the current financial climate, daisy is ensuring that businesses don't need to compromise on quality for a cost effective product," he said.
"Communications is now a key driver for business efficiency and productivity and is no longer viewed as a necessary evil. And as a company that deals exclusively with a business audience, we have been able to develop a product that is business critical and provides a solution which delivers supreme quality for a small and uncontested, price."
And the offering paves the way for what the company sees as the major route to IP-based services, adding a new dimension to its traditional product set.
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