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A year after taking a pledge to reduce its carbon footprint, daisy is well on its way to realising its green ambitions.

July 2007 saw the launch of the Lancashire-based communication provider's e-billing campaign, and 12 months on the impact is staggering.

The company initially vowed to convert 25% of its then customer base to the environmentally friendly billing system, and despite a doubling in customer numbers there has been a 50% uptake in e-billing, meaning more than 15,000 users are taking advantage of the service.

“As a rapidly expanding business and an environmentally aware company it is important we keep energy and resource expenditure to a minimum,” said commercial director Tony Dixon.

“The uptake in customers using e-billing has meant that despite numbers increasing, proportionally the amount of vital resources the company expends through the production and delivery of a bill, have been cut. This means that despite doubling our customer base to 30,000 we haven’t needed to increase on paper-based resources.”

In addition, the e-billing campaign also helps another cause, The Prince’s Trust. For every customer that converts daisy donates £1 to the charity.